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What Are The Skills Required Of A Corporate Event Organiser?

The Hungry Plaice • Jul 03, 2020
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The Corporate Event Organiser Has An Important Role And Must Have A Number Of Skills In Order To Plan An Event And Ensure It's Success


In Choosing Your Corporate Event Organiser You Should Consider All The Attributes and Qualities They Should Have Before Making Your Decision


Corporate Event Planner Skills and Qualities

Having the right person in place to manage your Corporate Event is so important in staging a successful event, this person is key in delivering the Corporate Event Objectives and there are many attributes, skills and qualities that this person should have in order to run things well.

• Experience of Event Management

Having Event Management Experience is always helpful but it’s not overly essential, it is taken for granted that this may be impacted depending upon the size of the Corporate Event and the type of event that is being put together and who the audience are.

The different types of Event Audiences can be attributed to the different types of Corporate Events including Business to Business, Business to Employees and Business to Consumers. Each of these types of events may require a different approach and may all be of varying sizes with different levels of attendees.

Larger events with several thousands of visitors will take more attention and level of expertise and it may be advisable to look at those with management experience for such large scale events, others however which may be on a much smaller scale such as in house staff events may not need such experience.

• Organisational Skills

A Corporate Event Organiser should be super skilled at Organisation, this should be a trait that comes naturally and is second to none. Organisational Skills should be evident in all aspects of this person’s working life and may also extend to their own personal life.

Organisation of an event would involve managing several strands of areas of the event in an orderly fashion using skills to work effectively and efficiently.

An individual who is good with organisational skills will use several tools and interpersonal skills to help an example would be in the recording and communication of information using a range of computer programmes such as Calendars, PowerPoint Word, Excel, and Databases. It would be best to ensure that the Corporate Event Organiser should have access to these and be proficient at using them.

• Willing to Accept Ownership and Responsibility

The Corporate Event Organiser needs to own the Event Project from the outset and be willing to take ownership of this and all the things that go into it. They must accept the good and the bad as well as the challenges that they will face.

Along with accepting Ownership comes taking responsibility for the Event and the decision making that is made along the way, this should not be taken lightly and great seriousness needs to be shown with this role.

• Be A Leader

For any project that is undertaken it is essential to have a strong Leader and the Event Organiser should be no different.

Being a leader is not only about being able to show others the way and lead from the front with confidence it also includes the ability to positively influence others and provide a healthy working environment, to lead with success you must be a great communicator and set an example to others who rely on you for guidance.

• Confidence and Self Belief

The individual needs to be Confident and believe in their own abilities to be able to not only put together the Event but ensure it is a success.

It is also important that the Corporate Event Organiser is happy enough to admit their own negative points and limitations and seek out help for these areas of weakness without letting that impact on their confidence in being successful in their role.

• Interest and Passion

It goes without saying the Corporate Event Organiser should show a great deal of interest in the event itself and harbour a huge amount of passion for the message the event is trying to achieve, having passion makes you believe in something, work hard and never stop.

• Management Skills

Along with Organisational Skills the Corporate Event Organiser must also possess Management Skills both of tasks and people.

They would need to be able to manage multiple tasks at the same time as well as managing their Event Team and their delegated tasks.

• Common Sense

A common sense attitude is a given for an Corporate Event Organiser, this individual will have to make decisions throughout when issues occur and will have to rely upon common sense or reason in many cases where they cannot just look up the answer!

• Strong Interpersonal Skills

The Corporate Event Organiser will come into contact with a large number of people along the way and in order to deal with these individuals they will need to possess a number of interpersonal skills such as communication and interacting well with others.

Being a bad communicator and a person with a dislike for others just will not do for an kind of Corporate Event.

• Problem Solving

When organising and running an Event problems and issues will always arise, dealing with these needs to be done with a methodical and structured approach, it takes a certain type of skill to analyse and solve problems as they occur whilst maintaining patience and focus on the end goal.

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• Prioritisation of Tasks

A huge number of tasks will be progressing at any one time and to carry these out effectively these often need to prioritised into the degree of urgency they need. A Corporate Event Organiser needs to be able to do this with ease and change this prioritisation quickly when needed.

• Attention to Detail

A Successful Event is all in the detail, each attribute needs to be planned and executed to the greatest level of detail so it sits with the Corporate Event Organiser to ensure that every part is effectively checked to ensure the detail is followed.

• Flexible in Approach

With many tasks and many people to manage flexibility is needed at all times, things will change at a moments notice and the Corporate Event Organiser may need to change their outlook on how they can deal with things, being stringent in their approach will not be helpful when flexibility is needed.

• Industry Specific

There are some cases where the Event being staged is within a Specific Industry such as a Music Festival or Sporting Event and in these situations it would advantageous for the Corporate Event Organiser to have Specific Industry experience to help the event run smoothly, this would particularly be the important where for example certain procedures needs to be followed or legalities followed. 

• Budgeting and Financial Mind

Putting together an Event will require a Budget and being able to understand how to look after Financial Information and run budgets as well as considering cost savings and cost implications will serve the Corporate Event Organiser well and having this skill will be an asset to have.


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