A Corporate Event is held at the expense of one or more Business for a common purpose or objective.
Different Types of Corporate Events are organised to fulfil Event Objectives and can take many forms.
What Is A Corporate Event?
The Hungry Plaice • July 10, 2020
What Is A Corporate Event?
A Corporate Event is an event held which is funded by a Business or Businesses this may take several forms and be put on for a variety of reasons.
These events are big business in the Corporate world and help to keep Companies competitive within their industries both in terms of the marketplace and the retention of staff. Some Companies will hold budgets for periodic events and have an internal team who undertake the planning and execution of these, where there are large scale events Companies will look for external Event Planners to take this role on.
A Corporate Event will have a set of objectives and it is the job of the team to meet these objectives on the delivery of the event, the objectives of the event will also determine the type of event that will be organised.
Once the objective is determined this will lead to the type of Corporate Event that is put together, of course some of these events could be a mixture of more than one type if this is on a large scale taking place over a period of days for example.
Company Meeting
A Company Meeting is normally held onsite between employees of a business or with other outside suppliers who may be providing a service.
These types of gatherings could be regular meetings to discuss a particular subject with a specific team such as a Daily or Weekly Meeting, A Monthly Roundup or an Annual General Meeting (AGM) to discuss Company Performance with Directors providing information and a presentation.
Team Building Day
Working well within a team at a workplace is essential and there are various ways a Business will try to bring teams together more closely, one effective method for this is Team Building which is bringing together these groups of people and helping them get to work together better through activities and role playing.
It is thought that Team Building can encourage proactive participation from individuals to engage together more cohesively and collectively in reaching a required goal.
Activities would include things like solving Puzzles, putting together Presentations, creating scenarios and indulging in Team Role Play all with the common purpose of encouraging people to get to know each other, build ideas and create a better sense of a team.
Modern Team Building of course is more than merely putting a group together in a team to thrash out an activity, event companies will offer far more diverse ideas for businesses to think about.
There are activity days at outdoor activity centres which take on a range of themes such as Water Sports, Team Games and Sports, Escape Rooms, Glamping and Treasure Hunts.
All Team Building ideas will of course be subject to budget and time expectations of the company and can be done quickly on site with a limited budget as well as being held offsite for several days for a larger scale spend.
Staff Incentive Day
A Staff Incentive Day is thought to be an essential part of any business to encourage staff and employees in their roles.
Employees are an intangible asset to any company on the balance sheet, you cannot underestimate the value of good staff and what that means to the bottom line and profitability of your business.
Businesses need to be competitive when hiring staff to ensure so that they can recruit and retain the most qualified and experienced staff for the future success of their business.
Keeping employees happy with benefits should be extended to other incentives throughout their employment and staff incentive days are a way of saying thank you to staff for either achieving a common business goal or just because you want to be nice.
Staff Incentive days should be about rewards so need to be distinguished from a team building day and this is where the business can lavish attention on their staff by giving or doing something for them such as organising a Social Outing or providing treats such as Food and Drinks on a regular basis.
Incentives do not need to cost a fortune even the smallest of ideas would be appreciated and the benefits felt wide within the workforce.
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Business Training Days
Training Days are quite specific to fulfil a training objective, most larger companies will likely have a Training Department or an officer who sits within the realms of Human Resources to carry out required Training.
A Training Day may be done in house on site or at an offsite location depending on what objectives exist for the training, types of equipment required, and budget given.
Family Day
Another way of rewarding staff which extends beyond the Staff Incentive Day is where a Business would organise a Family Day for their Staff and Families to attend.
These tend to be held in during the summer time when the weather is good and normally these include outdoor activities which would be suitable for children such as provision of Entertainment such as a Music and Plays, Funfairs, Food and Drinks and Play Activities.
Family Days are common in large companies that have onsite outdoor space where they can put on a multitude of outdoor activities relatively cheaply and as invitations are extended to family members there is often a good uptake by employees who are happy to have a day out with their families for free.
Awards Ceremony
An Awards Ceremony speaks for itself, some companies are setup and geared around an annual awards ceremony they organise themselves and they spend all year working on handling nominations, going through the judging stages, and planning the awards ceremony itself. These tend to industry led awards where the nominees are individuals or businesses within a specific industry.
A Business may also hold their own internal awards ceremony where they seek to reward employees on a periodical basis.
Business Conference
A Conference is held for individuals within the same Business or Industry come together to explore a things like trends and opportunities with a common theme, Conferences could be related to a Field of Study for Academics for example a technological advance or an Industry trend such as Climate Change.
The Conference may have the purpose of exploring several objectives and will differ on scales and budgets.
Business Trade Show or Exhibition
A Trade Show or Exhibition is where of several businesses within an Industry come together to showcase their companies in the same place such as an Exhibition Centre.
This may be using stands or stalls from which individuals representing their businesses can introduce and demonstrate their products and services with the purpose of increasing sales and customer bases.
Business Product Launch
A Product Launch is normally a huge step for a business and often there are large budgets assigned to the marketing when a launch takes place to gain awareness and sales in the marketplace.
Businesses will sometimes go out of their way to get their brand and products known spending huge amount of money particularly if it is a Consumer Product.
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