What A Face to Face Corporate Event Can Do For Your Business

The Hungry Plaice • July 10, 2020
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A Corporate Event is an important date in any Business Calendar.


Whether the Event is being held for Staff at an Incentive Day or for outside Suppliers as part of a Trade Exhibition a Face to Face Corporate Meeting is the best way to achieve the Event Objectives.


What Are The Benefits Of A Face To Face Corporate Event?

Corporate Events can be held online using technology like Conference Calls or online Zoom Meetings however there is nothing that can come close to the immeasurable benefits of holding on a Face to Face Corporate Event.

Human Interaction

Human Interaction is completely natural and humans are designed to be with and interact with one another, people like to feel connections and speaking on the phone or over teleconferencing is no substitute for the real thing of being there in person, people will benefit from social interaction with others better than any other type of interaction.

There is no accounting for providing a positive energy when there are large groups of people together in the same place and seeing this energy from each other will help attendees to feel more comfortable in their surroundings.

If the Corporate Event has been designed to aid team building there is no easier way than being in the presence of others where all human senses can be used to gain understanding and develop relationships with team members, it is often thought that body language helps with understanding others and this is not something available when talking to someone over the phone.

Having Interaction with Staff and Customers can help a business identify their needs which they otherwise may not have had the opportunity to find, their interaction with a product for example lead to questions to be asked that may not have been thought in any other way.

There are also opportunities to learn more about an individual on meeting them face to face being able to talk more without time limits would encourage conversations about matters other than those being discussed at the Corporate Event leading to better understanding and learning about others.

Marketing Tool

A Face to Face Corporate Event is an unlimited Marketing Tool covering all the senses that would not be covered by teleconferencing such as using visual, sound and touch elements.

From start to finish the Face to Face Corporate Event can be arranged to keep customers and staff indulged in the message of the Corporate Event from the Signage, Music, Presentations, and the type of food being served.

Marketing used in this way can be more diverse and unconventional giving marketers the freedom to try methods not currently tested or explored. 

These Face to Face Corporate Events are more likely to leave a positive image of the business on an attendee than that of a virtual meeting so helping to strengthen its brand and competitiveness in the marketplace.


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Way To Relate To Customers And Staff

It is difficult to find appropriate ways to relate to your customers and staff about your business and there could be a feeling of disconnect being away from each other physically, if those at a virtual event are attending sitting at their desk they may be distracted and will have less chance or inclination to want to know more about the business.

It is easier to learn when in the company of others where you would feel more inclined to ask questions and the event organisers would be able to gauge understanding from their audience and adapt accordingly.

The Face to Face Corporate Event can also be refined as time progresses to better relate to the audience, this could be based on feedback that has been given where individuals could be stopped whilst on site and asked a few questions about their experience, it is thought that someone attending a virtual meeting might be less likely to want to provide feedback during a meeting or once a meeting is over.

By Watching how Customers and Staff interact at the event this can lead to changes being made to strengthen the delivery of the Event Objectives which could then lead to improvements on a Product or Service offered by the company or for any future Event Planning. 

Adds Versatility To A Corporate Event

Having groups of attendees at a Corporate Event can offer up a range of activities and opportunities that are far more diverse than the limitations of some technologies.
There would no way you could easily have Physical Team Sports Games online for example!

Interactivity Is Immense

By having attendees at a location rather than being online there would be more instances where people will connect for example during lunch breaks people will talk to others and network, there is always that opportunity of merely walking past someone and stopping for a chat.

The level of interest gained at a Face to Face Corporate Meeting will be far greater than a Virtual Event where people could be reluctant to get involved and not contribute to conversations.

More Memorable For Guests

Overall, the Face to Face Corporate Event would be far more memorable for the attendees as people are more likely to remember things if they participated themselves and have visual and audio stimulants.

Photos and videos would be great reminders of what happened on the day and it will evoke positive memories for those who attended.
 

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